COLOGNE, Germany: The International Dental Show 2023 provided the perfect opportunity for thousands of companies to showcase their latest product releases to an interested audience of dental professionals. Dental Tribune International spoke with CEO and president of 3DISC Marie-Laure Pochon and Luigi Zenere, the company’s commercial director for Europe, about a new intra-oral scanner and about the value of transitioning to a digital workflow.
Ms Pochon, you have a very robust background in both business and engineering. How does this influence your role at 3DISC?
Pochon: As the CEO of 3DISC, I focus my energy on three things: The first and foremost is research and development, which drives the future of our company and the development of new products. My role involves considering what we need to put on the market in order to take us further. My second focus is on ensuring that our customers are satisfied, and my third goal, which is just as important, is to drive the commercial team.
Speaking to the development of new products, what goes into the decision-making process when a global company like 3DISC decides to update a product or programme?
Pochon: We have a product committee that listens very closely to the voices of our customers through our customer service, sales and technical departments. We combine this feedback with information from other departments and hold regular discussions with the research and development team. Together, we build the bricks that will take us to the next stages of product development.
“Using a digital solution helps keep the discussion with your patients open.”
– Marie-Laure Pochon
What could you say to clinicians who are already comfortable using intra-oral scanners to convince them to switch to one of your products?
Pochon: During IDS, we launched a second scanner called OVO, which combines three technologies into one product: a scanner, a 2D camera and dedicated software that enables communication with the patient. In fact, what we want is that dentists don’t just use this scanner to send files to the laboratories but also use it as a communication tool with their patients. We want the patient to have an improved understanding of what the clinician wants him or her to do and what the problems are in his or her mouth. When a patient presents at the dental clinic with one problem, often the clinician will note other existing issues. We want to help the clinician explain the other issues better so that the patient can easily understand what is going on with his or her mouth.
Zenere: With our scanner we have something that is called the quality map so dentists can check the quality of an impression before they send it to the laboratory. Our quality map has three easy colour schemes: green indicates that you have enough information, red indicates you do not have enough information and yellow means you are in between. With one click, you can literally see whether you have scanned in enough information or whether you just need to scan a little more around the area of interest. You don’t need to have everything green; you can focus on a particular area of interest or, if it is an orthodontic issue, you can scan the whole arch.
Luigi Zenere, 3DISC’s commercial director for Europe. (Image: 3DISC)
Do you have anything else you would like to share with our readers about 3DISC?
Pochon: Our first priority at 3DISC is to provide products that are just simple. This is key for those dentists who do not view themselves as tech-savvy. When the technology is really mature, the technology becomes simple. It is much more about bringing to the dentist something which is sufficiently simple and ready to be used widely.
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